Intertape Polymer Group Inc. (IPG®) is a publicly-traded company that is a leader in the packaging and adhesive products industry. The company produces a broad range of products for both the consumer and industrial marketplace including aerospace, automotive, building & construction, food processing, pharmaceuticals, marine, among many others.
IPG’s broad product range generates a plethora of sales literature and sales-related documents. Various departments continually update these materials with new content. They are stored throughout the company’s corporate website, as well as within both Microsoft SharePoint 2007 and 2010 intranet sites.
The Challenge: Sync SharePoint to Box
To keep the latest versions on their laptops, each rep has to manually browse a large number of the company website and intranet pages, manually assess if it’s current, then download each one individually. However, busy salespeople are often unaware of changes which sometimes resulted in customers receiving outdated technical specifications or inaccurate promotional and pricing information. Thus Tony Fowlkes, IPG’s IT Project Manager became responsible for finding a way to put and keep the very latest documents in the hands of the sales reps—no matter what the file type or origin throughout the company.
Tony discovered Dryv. “I’ll be honest,” said Tony, “It almost sounded too good to be true.” Because the product is conversant in multiple versions of SharePoint. “This was very important to IPG,” added Tony. “Our corporate website is on SharePoint 2007, our Extranet on SharePoint 2010, and our Intranet on SharePoint 2003.” The company was already using Box’s sync and share cloud technology to provide sales reps with anywhere access to the files on their laptops. They set up a standard sync to enable each rep’s computer to automatically update with all of the data copied to Box whenever the employee had Internet access, increasing the team’s productivity from anywhere, on any device.
The strategy behind Dryv was to create a folder within Box called “Sales & Marketing Tools” that also contained multiple subfolder directories for different categories of files. Dryv configured the product to integrate to IPG’s SharePoint-based corporate website and Intranet, then automatically synchronized the latest documents from these various sources across the company to Box. Dryv is document version-aware and syncs on a set schedule or intervals.
“The latest documents were in the right hands and installation was ridiculously simple,” explained Tony. “I downloaded Dryv from their website, installed it on my computer, and was testing use-case scenarios inside of 10 minutes. Dryv impressed me – it just worked. When we rolled it out, it was like a light switch went on – Dryv automatically updated all the documents, and BOOM, all of our salespeople got 700 new files on their computers. It’s scary just how easy it was.”
Reaction from the field
“Let’s face it,” said Tony, “Sometimes sales reps are pretty hard to please. I have been with this company for over 15 years, and have installed CRM solutions and many different tools. I can tell you that I have never had sales reps actually call me and say, ‘Hey man, this is awesome,’ I’ve never had that before. They have given us more positive feedback from this than anything we’ve done in a very long time. Our salespeople also no longer have to worry that they don’t have the latest versions of any documents. That’s a big change. They automatically receive them without them doing a single thing. They’re excited about it; They blew me away with all the positive feedback.”
- Requires timely access to continually updated documents
- Fully automatic distribution of content
- Seamless synchronization of SharePoint & Box